LEGO wants you to be one of its prototype bricks…sort of

The LEGO Group is calling all plastic bottles to step forward as volunteers to become sustainable LEGO bricks in their latest video.

See more about how LEGO engineers turn everyday plastic bottles into prototype LEGO elements in a video on their YouTube channel. Speaking directly to the plastic bottles of the world, the voice-over invites them to come on down to be part of the latest stage of the company’s sustainable actions: recycled bricks.

The video demonstrates how LEGO employees have tested over 250 variations of PET material, crushing down used plastic to form new material. Building elements are pressed out and travel down a conveyor belt to be gathered up by engineers who test the strength and quality of the bricks.

The new technique is so far only used to create the well-known 2×4 brick, but this is not the only way that the company is attempting to make its plastic-based craft more sustainable. The company’s three-year plan involves investing $400 million to meet its goal of having entirely sustainable packaging by 2025.

In addition, there are plans for paper packaging to replace the clear plastic bags inside LEGO boxes, as well as the recent ‘plants from plants’ initiative, where more and more elements are being produced using the more eco-friendly bio-polyethylene.

To see exactly how a plastic bottle can transform into a LEGO brick, click on the video link above.

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Prototype Sustainable Brick

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