LEGO wins three Toy of the Year Awards for Stranger Things, Star Wars and City

Three industry awards have been presented to the LEGO Group at the annual Toy of the Year Awards event.

New York Toy Fair is in full swing, with the LEGO Group scooping three Toy of the Year Awards an exclusive awards ceremony. Over 700 attendees saw the prizes given out at the 20th edition of the annual event, which raised money for the Toy Foundation.

While L.O.L. Surprise! Scooped the main overall award, the LEGO Group won in three categories. LEGO Stranger Things 75810 The Upside Down won the Specialty Toy of the Year award. The set builds Joyce Byers’ house from the hit Netflix show, with an Upside Down version built as a mirror image underneath.

The LEGO Group also saw success in the STEM/STEAM Toy of the Year category, winning with LEGO Star Wars BOOST 75253 Droid Commander, a set that builds three iconic droids from Star Wars – R2-D2, Mouse Droid and Gonk Droid – and then allows children to bring them to life while teaching them, basic coding.

LEGO City 60228 Deep Space Rocket and Launch Control won the Construction Toy of the Year award. The set builds a rocket along with the launch equipment and control centre needed to send it into space.

LEGO Stranger Things 75810 The Upside Down 5

Here are the rest of the prize winners:

  • Action Figure of the Year: Disney Pixar Toy Story Basic Figures by Mattel, Inc.
  • Collectible of the Year: L.O.L. Surprise! Winter Disco Series by MGA Entertainment
  • Creative Toy of the Year: Star Wars: Galaxy’s Edge Droid Depot Custom Astromech Units by Disney Parks
  • Doll of the Year: L.O.L. Surprise! O.M.G. Fashion Dolls by MGA Entertainment
  • Game of the Year: Pictionary Air by Mattel, Inc.
  • Infant/Toddler Toy of the Year: Fisher-Price Linkimals by Mattel, Inc.
  • Innovative Toy of the Year: Harry Potter Invisibility Cloak by Wow! Stuff
  • License of the Year: Baby Shark by Pinkfong
  • Outdoor Toy of the Year: Create A Castle by Create A Castle
  • Playset of the Year: Mars Space Station by PLAYMOBIL
  • Plush Toy of the Year: Pinkfong Baby Shark Song Puppets with Tempo Control by WowWee
  • Preschool Toy of the Year: Coding Critters by Learning Resources
  • Vehicle of the Year: Hot Wheels Mario Kart Die-Cast Vehicle Assortment by Mattel, Inc.

“The TOTY’s are renowned as the ‘Oscars’ of the toy industry, independently judged, and recognize the best and brightest products and the people who design, manufacture, and sell them,” says Steve Pasierb, President & CEO of The Toy Association. “We commend this 20th anniversary year’s outstanding TOTY winners and esteemed Hall of Fame inductees who have captured kids’ hearts and inspired millions through play. The over 600 TOTY entrants and the program itself reflect the toy community’s unmatched passion, innovation, and creativity all while raising vital funding for The Toy Foundation’s philanthropic mission of serving children in need.”

LEGO Collectible Minifigures Series 20, LEGO Star Wars: The Mandalorian 75292 The Razor Crest, 75317 The Mandalorian & The Child, LEGO Star Wars 75287 D-0 and LEGO Minions have been revealed at new York Toy Fair.

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Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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