LEGO World Builder opens up story development to fans

A worldwide audience is being encouraged to develop new stories using LEGO World Builder, with the LEGO Group on the lookout for the next big story concept.

The LEGO Group is working with Tongal to launch LEGO World Builder, continuing the company’s interest in user generated content. The new platform will allow everyone, all around the world, to develop stories and shows that will be reviewed by LEGO creatives.

LEGO World Builder intends to connect “a worldwide creator community” to the LEGO Group, with the company ready to incubate ideas, collaborate, give feedback, and option or buy the rights to new concepts. It will be open to anyone over the age of 18, who can join the open community and pitch their own stories, or team up and collaborate on story worlds with other fans, writers, animators and designers on the platform.

This continues the LEGO Group’s open development opportunities, with LEGO Ideas in place for product suggestions and LEGO Lead User Lab in place for new business concepts.

LEGO World Builder

“The LEGO Group is known for innovation. As early adopters of open platforms, they have shown true leadership in engaging those who love their products throughout the creative process,” says James DeJulio, Tongal Co-Founder and CEO. “They were one of the first organizations to adopt Tongal and our creative community, finding success developing and producing content on the platform, and now they have a dedicated environment to take it to the next level.”

Tongal has already been working with the LEGO Group to produce video content across social and into streaming.

“As our partner for many years, Tongal has provided us a way to engage with our creative community and LEGO World Builder is an extension of that,” says Keith Malone, Sr. Director of Content Development at the LEGO Group. “We are privileged to be a brand that stands for creativity not only with our incredible products but also with the experiences we create for our fans. We hope the next Ninjago or LEGO Masters could come from this collaboration!”

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Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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