LEGOLAND Discovery Centre Birmingham annual pass available now

The LEGOLAND Discovery Centre Birmingham, opening summer 2018, is now selling annual passes for the new attraction.

Annual passes for the LEGOLAND Discovery Centre Birmingham are on sale today, ready for when the new venue opens summer 2018. The pass is priced at £45, and will grant visitors access to the build activities, rides and play zones.

Here is the full press release from the LEGOLAND team:

Families across the region are set to gain exclusive access to Birmingham’s new indoor LEGO® playground before it opens to the public.

LEGOLAND Discovery Centre Birmingham will officially open its doors in summer 2018 but the new limited-edition First to Play annual pass will put families first in line for the £7 million attraction at the city’s Arena Birmingham.

The hot new annual pass, an ideal Christmas gift for families, is now available for first visits when it opens next Summer.


It will grant unlimited access for 12 months to the 58,900 sq ft centre, which will allow children to experience the LEGO universe in giant proportions over two floors with rides, model play areas, interactive features and three million of the iconic bricks.

Amy Langham, General Manager of LEGOLAND Discovery Centre Birmingham, said: “We cannot wait to welcome children and their families to LEGOLAND Discovery Centre Birmingham. The release of the First to Play pass is another milestone as we prepare to open next year and will give great value for families. However, those interested need to be quick off the mark as there’s only a limited amount of the passes available.

“Our Master Builders are hard at work behind the scenes preparing our fantastic play areas and rides and we are looking forward to our First to Play visitors getting to experience it for themselves, before anyone else.”

With ten LEGO play zones, two themed rides including Kingdom Quest and Merlin’s Apprentice, a Build and Test area and a 4D cinema with capacity for 100 people, children aged between three and ten years old will be able to enjoy up to three hours of interactive fun by jumping in the world’s biggest box of LEGO bricks. Younger visitors will get to enjoy the Duplo Farm.

The new facility will also include a LEGO shop and will house a MINILAND which, with the help of a public vote, will showcase iconic LEGO versions of well-known Birmingham buildings.

The £45 annual passes will be available to purchase via the LEGOLAND Discovery Centre Birmingham website.


Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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