LEGOLAND Discovery Centres introduce interactive digital attractions

Seeper, a company behind interactive attractions, has worked with LEGOLAND Discovery Centres to introduce new experiences.

Merlin Entertainments has used Seeper, a company that works on digital interactive attractions, to introduce new experiences to LEGOLAND Discovery Centres (LLDC). Play tables at selected LLDC locations now feature audovisual and interactive experiences for children while they are building. The attractions website blooloop has spotlighted the new innovation.

Typically, Seeper works on large scale mapping projects such as projecting onto castles and skyscrapers, but has been working on a much smaller scale for the LEGO play centres. The technology is triggered by children interacting at the table, also featuring touch screen technology so that children can access instructions and inspiration for models to build with the physical bricks.

Each experience was developed in association with the LEGO Group, covering Dino, Underwater and Arctic themes, and have been used so far at LLDC locations in the USA, China and Australia. Typically, the play tables feature builds to inspire children and loose bricks to add to the layout or build their own creation with. The digital aspect suggests concepts and offers ideas for the users to build.

Seeper will be demonstrating the technology at the Euro Attractions Show industry event in Amsterdam, taking place from September 25 to 27.


Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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