LEGOLAND Korea will be an ‘immersive experience’

According to the LEGOLAND Senior Creative Director, LEGOLAND Korea will be a more immersive LEGO experience than guests have ever had before.

LEGOLAND Korea is currently under construction, with progress going well on the next theme park (after New York, which will now open next year). Merlin Entertainments has provided an update to Blooloop, the attractions industry website.

“When LEGOLAND first came to be in Denmark, it was a park designed to showcase all these beautiful LEGO models. Then it evolved almost as a traditional theme park, but with LEGO models and fun characters on top,” says Candy Holland, Senior Creative Director for LEGOLAND Resorts.

“People really want immersive experiences these days. There’s that expectation that if you go to LEGOLAND, it should be a land made of Lego. We made a little shift with Dubai, but much more for Japan. We tried to make the buildings look as though they’re made from upscaled LEGO bricks, so you really get the sense of being a minifigure going on all these fun adventures.”

Not only will the theme park have more ‘LEGO DNA’ than any before, but Holland feels that the setting will also help make it a unique experience:

“Whichever way you look, it will be unmistakably a LEGOLAND experience. You’ve also got that excitement of going over the bridge to reach the island; a real sense of a journey to reach the resort. It’s a beautiful setting, surrounded by trees. I think as it establishes itself, it will have a similar vibe to the California park.”

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Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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