Memory Lane: LEGOLAND Billund Holiday

Continuing the new BF section of ‘Memory Lane’, I came across this insert amongst my LEGO literature archives. I do wonder what it would have been like to have visited Billund back before LEGO had really taken off in today’s day and age.

In the 1980s, MAERSK were offering package deals for LEGO Club members – which I was of course. this flyer was included as part of the Bricks and Pieces magazine one quarter.


In today’s day and age, it is possible to access any part of the world via travel. But back in 1986, it was a bit of a hike to get to Billund via air, train to Southend from London, so that would mean for those in the north of the country, it would be a real journey. And then only on certain days! Not much in terms of flexibility.


But to sweeten the deal, there was a staggering £10 voucher off an holiday package. Not to be sniffed at, 10 quid is still 10 quid. It is interesting to see that some of the themes back then were for the wonderful Fabuland characters – which I did like, but never really got hooked on.


Nowadays, the journey is effortless (to a degree) and far more accessible than every before with parks in Windsor as well as in Germany, the US&A, and more increasingly in Asia. So you don’t have to strictly go to Billund to experience the LEGO effect. But 25 years ago, that was the only option.



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