Memory Lane: LEGOLAND Billund Holiday

Continuing the new BF section of ‘Memory Lane’, I came across this insert amongst my LEGO literature archives. I do wonder what it would have been like to have visited Billund back before LEGO had really taken off in today’s day and age.

In the 1980s, MAERSK were offering package deals for LEGO Club members Рwhich I was of course. this flyer was included as part of the Bricks and Pieces magazine one quarter.


In today’s day and age, it is possible to access any part of the world via travel. But back in 1986, it was a bit of a hike to get to Billund via air, train to Southend from London, so that would mean for those in the north of the country, it would be a real journey. And then only on certain days! Not much in terms of flexibility.


But to sweeten the deal, there was a staggering £10 voucher off an holiday package. Not to be sniffed at, 10 quid is still 10 quid. It is interesting to see that some of the themes back then were for the wonderful Fabuland characters Рwhich I did like, but never really got hooked on.


Nowadays, the journey is effortless (to a degree) and far more accessible than every before with parks in Windsor as well as in Germany, the US&A, and more increasingly in Asia. So you don’t have to strictly go to Billund to experience the LEGO effect. But 25 years ago, that was the only option.



My name is Keith and I am a AFOL. Currently an expat living out in Basel, CH, but have a firm footing back in the UK when time permits. I have had had Lego ever since I can remember - and only until my wee one came along have I re-kindled the flame for building again. I also run, a resource site for the 1-75 series of miniatures by Matchbox. There are only three themes that I am get/collect (finances permitting) - City, Creator (Advanced and Expert) as well as the classic Star Wars sets from Eps IV to VI (anything else does not exist). I also keep an eye in Europe with ample chance to see how France, Germany and Switzerland market and offer LEGO.

One thought on “Memory Lane: LEGOLAND Billund Holiday

  • 01/10/2015 at 20:51

    Loving the trips down memory lane keep them coming buddy


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