The first hint of something fresh from Hawkins landed all the way back in May 2021, when Netflix debuted the initial teaser for the show’s fourth season. The LEGO Group quickly followed up with its own social media post, riffing on the trailer’s visuals with the caption: “Something strange is happening.”
At the time, we speculated that it could simply have been a promotional tie-in for 75810 The Upside Down, the original Stranger Things set released in 2019. It’s now retired from production, but was still available in May, so that theory made sense – until the LEGO Group’s social media team advised someone to ‘keep an eye out for more information [regarding future Stranger Things sets]’.
More sets based on the hit streaming show almost seemed like a certainty at that point, but when exactly they’d arrive on shelves remained a mystery – largely thanks to the also-unknown release date of the fourth season. Then, in August 2021, Netflix finally confirmed that Season 4 of Stranger Things will arrive at some point in 2022, giving us a clearer idea of when to expect tie-in LEGO sets.
Still, months went by with no more word on what exactly those products might involve. Until November, when the rumour mill churned out reports of a BrickHeadz set and keyring arriving in 2022 – both of which have since materialised in 40549 Demogorgon & Eleven and 854197 Demogorgon Keyring.
And while nothing else has been confirmed yet, we reckon those aren’t the only LEGO Stranger Things products coming our way this year. For one, reliable Instagram source lego_club_news claimed in November (in a now-deleted post) that a direct-to-consumer set – as was 75810 The Upside Down – will follow at some point in 2022.
That’s a big clue that more is on the way, but there are others, too. For instance, why would the LEGO Group go to the trouble of maintaining the licence agreement with Netflix for Stranger Things, if only for a couple of BrickHeadz and a keyring? Keeping the Demogorgon’s minifigure mould in production for a single keyring doesn’t seem entirely logical, either.
What’s more, the arrival of 10292 The Friends Apartments in summer 2021 was preceded by the characters from 21319 Central Perk being turned into keyrings. If 75810 The Upside Down is treading the same path here, it seems safe to expect more from LEGO Stranger Things later in the year – say, around the time Season 4 eventually arrives on Netflix.
This is still just speculation for now, and nothing is confirmed until we get official word from the LEGO Group. But all signs do seem to be pointing in one direction, in what’s shaping up to be a massive year for one of Netflix’s biggest shows.