New Chevrolet adverts tie in with The LEGO Movie 2: The Second Part

Continuing the promotional partnership that launched earlier this month, Chevrolet have introduced a new animated advert featuring The LEGO Movie 2: The Second part characters.

A new advert for Chevrolet is part of the car manufacturer’s link up with The LEGO Movie 2: The Second Part. In the animated advert, Emmet and Lucy drive a LEGO brick 2019 Silverado 1500 High Country, which also gets a cameo in the new film.

“From Emmet’s custom High Country to the real-life Trail Boss that inspired the full-size LEGO brick model, we have a Silverado for everyone — both LEGO mini-figures and everyday drivers,” said Paul Edwards, U.S. vice president of Chevrolet marketing. “The new ads are a fun addition to our Silverado campaign and will hopefully attract the next generation of truck buyers to Chevrolet.”

Social media stories feature a version of the advert, with Instagram Stories getting a special version that allows fans to build their own LEGO Chevy Silverado.

Emmet, Lucy and the custom LEGO mini-build High Country are featured in similar social media spots on Facebook, Twitter and Instagram. Unique to Instagram Stories, fans can build their own LEGO Chevy Silverado one brick at a time with a tap-to-assemble opportunity with the film’s characters. The 30-second version of the ad will also run in Spanish in target markets.

A full sized LEGO brick built Chevy Silverado was revealed earlier this month to launch the co-promotion.

The LEGO Movie 2: The Second Part will be released on February 8, 2019.

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Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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