One thought on “New LEGO DUPLO logo revealed on official online store

  • 24/01/2022 at 03:32

    Complaining about logos and redesigns are as useful as shouting at a cloud, but I’m going to anyway, because I love the brand so much: What a shame. The rabbit already looks dated, when other previous designs are timeless, as is LEGO itself. It also loses any suggestion of a system. 95-02 is the smartest in my opinion – and never warranted a redesign, even back then despite the ‘3D’ trends. I quite like the new type though, the shadow being reintroduced and losing the gradient shading. For a company where consistency is at the heart of their product, I wish they would do the same with their branding. I’ll try and write a positve comment when they revert back to a better version in 7 years.


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