New Toys R Us business model will see suppliers paying for retail space

The recently announced new-look Toys R Us that will be returning to the USA will use an unusual business model that will see suppliers paying for retail space.

Tru Kids Inc is bringing Toys R Us stores back to the USA later this year, with two retail outlets set to open before Christmas. They will be very different to the branches that made up the chain before its collapse last year – and operating with a very different business model.

Toy World reports that suppliers will pay for retail space in Toys R Us stores, with money from sales then going back to the suppliers. Every item sold in the stores will be available to play with, while customers will have the option of ordering from a larger online selection.

B8ta is working with Tru Kids Inc on the new style stores, providing many of the innovative solutions they will use. Co-founder and President Philip Raub saying: “What b8ta is bringing to the table is going to be our b8ta business model, really thinking kind of more subscription based, placement within the stores, being able to provide rich data analytics for makers.”

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Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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