The LEGO Group has broken ground on its newest factory

Work has started today on an ambitious new LEGO factory in Vietnam, reflecting the LEGO Group’s current business and environmental goals.

The LEGO Group continues to expand its manufacturing base around the world, with ground broken on a factory in Vietnam’s southeast Binh Duong Province. Motivated by a desire to manufacture LEGO products closer to major markets, the factory is scheduled to open in 2024. The finished facility will reportedly cover 62 football pitches, with 4,000 job openings to be filled from the surrounding area.

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According to the LEGO Group’s press release, the factory promises to be an attractive workplace for its employees. It’s being designed with a close eye on accessibility, with wellness rooms, prayer rooms, wheelchair access and even braille wayfinding signs available. It’s also intended to be environmentally friendly, as the finished project should be carbon-neutral – and use an array of solar panels to meet energy needs.

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In an appropriate move for a LEGO factory, the overall design was reportedly influenced by local children. Pupils at Hoi Nghia Primary School suggested various ideas for the factory’s employee spaces, including gardens and playgrounds. Sadly, we suspect the rollercoaster and aquarium may not have made the cut in the final design.

A number of high-profile figures attended the opening ceremony, including Denmark’s Crown Prince Frederik and Vietnam’s Standing Deputy Prime Minister Pham Binh Minh. Since LEGO originates in Denmark (and the factory represents the largest investment by a Danish company in Vietnam to date) their presence at the opening ceremony makes sense from that perspective.

It’s unclear how this factory’s construction will impact us LEGO fans, although the size of the project suggests that the LEGO Group is doing very well for itself at the moment. That idea is borne out by its recent financial reporting, with LEGO consumer sales growing by 13% in the first half of 2022. The company is also opening more LEGO stores, with a recent example to be found in Chongqing – located in southwest China. 

Of course, with a raft of recent LEGO price increases, and ongoing concerns about household expenses, it remains to be seen if the LEGO Group can sustain that level of interest in the next few years. Its current strategy appears to be hoping that the quality of LEGO will help justify its price tag. Only time will tell if LEGO fans will accept that argument in the long run – but at least there will be plenty of manufacturing capacity to meet demand.

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