Pop up LEGO bar coming to London with safer name

A LEGO themed bar, now apparently called the Brick Bars, is coming to London along with a host of cities around the world.

Just a few days ago, it was reported that a LEGO themed pop up bar was set to open in select cities in Australia. The bar had the website www.LEGObar.com registered, suggesting that the venue would be called LEGO Bar – that URL now redirects to the new web address, www.thebrickbars.com. It is not surprising news, as the LEGO Group does not allow outside companies use the trademarked word and avoids alcohol associations due to the target consumers being children.

LEGO_bar_Australia_1

Whatever it is called, the website claims the LEGO themed pop-up will contain both sculptures to marvel over and loose bricks to build with. The destinations are listed as London, Los Angeles, New York, Vancouver, Toronto, Montreal, Calgary, Perth, Brisbane, Sydney, and Melbourne.

Those looking to check out the bars when they open should sign up for notifications at the Brick Bars website.

LEGO SYSTEM A/S

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