Get £20 / €20 off LEGO 10302 Optimus Prime at

LEGO fans can score a rare £20 / €20 discount on 10302 Optimus Prime, thanks to a new offer in’s VIP rewards programme.

For serious LEGO builders, the LEGO VIP programme is a friend indeed. By signing up to the programme, LEGO fans can earn VIP points with orders. These can then be redeemed for order discounts, physical rewards and other incentives.

Now the VIP programme has given us an unusually generous offer. By spending 100 VIP points, LEGO fans can receive a £20 / €20 discount on 10302 Optimus Prime.

Released in the LEGO Icons theme, 10302 Optimus Prime recreates a beloved character from the Transformers franchise. Despite being made of LEGO, it can transform from a robot to a truck and back again without removing any pieces. It’s also seen a small price increase recently (raising its RRP to £159.99 / $179.99 / €179.99) which makes this kind of discount even more appreciated. You can read our review of the set if you’re on the fence.

LEGO Transformers 10302 Optimus Prime 13

The offer joins similar discounts in the VIP rewards centre (accessible by clicking on the blue crown at the top of the homepage). These are available on 10305 Lion Knights’ Castle and 51515 Robot Inventor. Since these are particularly expensive models, their (temporary) price reduction is both welcome and unexpected.

Act fast if you’re interested in any of these discounts: the codes are only available for three days, and you have until September 30 to make use of them. Buying the set from in the UK and Europe will also bag you 40578 Sandwich Shop, which you can read about in our review of the set.

If you’re curious about the LEGO VIP Rewards programme, you can read about it in our comprehensive guide.

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