Say hello to the most expensive LEGO set of all time

The newly-revealed LEGO Star Wars 75313 AT-AT is officially the most expensive LEGO set of all time – at least in the UK.

While the Ultimate Collector Series set matches 75192 Millennium Falcon and 75252 Imperial Star Destroyer at a lofty $799.99 and €799.99 in the US and Europe, it represents a steep £100 increase on that 2017 model in the UK, coming in at a ridiculously-high £749.99.

You could do a lot of things with that kind of money – here’s just five – but it’s not just the base price for those 6,785 pieces that’s alarming: it’s how much more expensive in the UK the AT-AT is compared to the US and even Europe.

At the time of writing, $799.99 is equivalent to roughly £591, while €799.99 converts to around £684. That’s an unbelievable £159 difference between the UK and US prices, and even taking into account sales tax – which maxes out at just under 10% in Louisiana and Tennessee – it’s still at least £100 cheaper to buy 75313 AT-AT in the US, no matter which state you’re in.

LEGO Star Wars 75313 AT AT 17

That could make the latest LEGO Star Wars set a tough sell at full price for many UK fans, although there’ll undoubtedly be a subset who see an extra £100 as doable, given they’re already spending so much. And that may be what the LEGO Group is banking on in setting 75313 AT-AT’s price so high initially.

This also means we’re slowly creeping towards our first £1,000 set, which – given the sheer abundance of massive models hitting shelves at the moment – can’t be too far away now…

For more on 75313 AT-AT, check out our detailed written review and video review, browse a gallery of official images, hear from the set’s designer, and see where it ranks among the biggest LEGO sets of all time.

Support the work that Brick Fanatics does by purchasing your LEGO through our affiliate links.

Keep track of every LEGO deal, sale and promotion this Black Friday with our dedicated VIP WeekendBlack Friday and Cyber Monday pages.

Chris Wharfe

I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then. You can follow me on Twitter at @brfa_chris.

One thought on “Say hello to the most expensive LEGO set of all time

  • 09/11/2021 at 19:45
    Permalink

    What has me ticked is why is it less pieces but more expensive than the titanic? Taking advantage of Star wars fans. Second time Lego is kicking us fans. Titanic all same color and so is this one. Why the price difference?

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *