Star Wars Triple Force Friday will feature midnight openings and in-store events

When the merchandise for Star Wars: The Rise of Skywalker launches on October 4, which Disney is dubbing ‘Triple Force Friday’, there will be plenty of hype-building activity including midnight store openings.

October 4 is the date that the new products – including the LEGO sets – based on Star Wars: The Rise of Skywalker will launch. Alongside the new movie merchandise, products based on The Mandalorian and Jedi: Fallen Order will be released, hence the ‘Triple Force Friday’ moniker.

An article from License Global reveals that there will be in-store events and the traditional midnight openings to support the global launch. Given that Toy R Us – a key retailer that support the midnight openings – is now closed in many countries, fans will be reassured to hear that the tradition will continue.

In addition to the Star Wars launch, the Frozen 2 merchandise will launch on the same day in an event dubbed ‘Frozen Fan Fest’. That will feature product reveals and in-store events as well as “musical moments”, whatever that turns out to be.

Read the Brick Fanatics list of five sets fans need from the Star Wars Resistance Season 2 trailer.

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“This combined product and retail event showcases what sets us apart for licensees and retailers–connecting iconic IP with our capabilities to reach a massive, global audience and launch four product initiatives–Frozen 2, ‘Star Wars Jedi: Fallen Order,’ ‘The Mandalorian’ and Star Wars: The Rise of Skywalker–on the same exact day,” said Disney President, Consumer Products Commercialization, Ken Potrock. “No one else can come close, and I’m so pleased with the level of support we’ve received from our licensing and retail partners to make Triple Force Friday and Frozen Fan Fest successful around the world.”

Brick Fanatics shared rumours that may reveal the launch wave of sets based on The Rise of Skywalker.

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Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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