LEGO launches new ‘Adults Welcome’ catalogue
A sleek new LEGO catalogue is starting to find its way into letterboxes and homes, with an adult-specific selection of
Read moreA sleek new LEGO catalogue is starting to find its way into letterboxes and homes, with an adult-specific selection of
Read moreA new LEGO Architecture set has been revealed with the theme revisiting a landmark previously seen in brick-built form, but at a
Read moreAn unofficial LEGO bar has opened in Wauwatosa, Milwaukee, offering bricks and beer. Tosa Block Party, a venue offering LEGO
Read moreAnswering questions about the new adult strategy, the LEGO Group’s marketeers confirmed that unique boxes will still be possible and
Read moreWith data showing that more adults are buying LEGO sets for themselves than ever before, the LEGO Group is declaring
Read moreDuring LEGO Fan Media Days, the LEGO Group revealed that sets will be released in three new categories to appeal
Read moreWith the announcement of the new LEGO Star Wars Buildable Model Helmets, the LEGO Group has confirmed a new packaging
Read moreDuring International Toy Fair, the LEGO Group has highlighted that adults building for themselves will be a target market for
Read moreAn opinion piece in the Guardian highlights the growing trend of adults needing toys for play – including LEGO bricks.
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