Clone brick company Xingbao\u2019s 2017 Product Manual offers an insight into how the Chinese company position themselves, with particular reference to the LEGO Group Xingbao emerged in late 2016 as a Chinese-based initiative to bring LEGO-inspired designs from notable builders in the LEGO fan community to the mass market, via sets produced using clone bricks. They are a company under scrutiny, due a shared location of Shantou, Guangzhou with \u2013 and strongly speculated business links to \u2013 Lepin, the Chinese company currently the target of legal action from the LEGO Group in China for illegally producing knock-off copies of LEGO brand sets. These are links that Xingbao deny to Brick Fanatics. Whilst the LEGO Group were not at the 2018 Toy Fair in London, the company that produces Xingbao \u2013 Shantou Pengrui Electronic Technology Co., Ltd \u2013 was, as were several other clone brick-based construction toy ventures. Alongside a number of models on display (some with minifigure and mini-doll trademark infringements, in spite of a prototype original figure design), Shantou Pengrui Electronic Technology Co., Ltd\u2019s stand had a catalogue and a handful of leaflets showcasing products, as well as written material on how they see themselves in the market, in particular in relation to the LEGO Group. These were available for anyone attending the 2018 London Toy Fair to pick up, including prospective retailers who use the event as an opportunity to line up and organise what products to run with for the forthcoming year. Alongside three leaflets highlighting Xingbao\u2019s City Girl, Across the Battlefield and Chinese Zodiac lines, was the 2017 Product Manual, a 60-page booklet that offers an insight into how Xingbao see themselves, with references in its written material to the LEGO Group. This booklet opens with a single page introducing Xingbao and its brand concept, positioning, vision and advantage. What follows are one-page profiles on the select LEGO fan builders who are working with the company, accompanied by low quality images of their builds, making it hard to tell if these are renders, photographs of the original LEGO models, or photographs of the Xingbao clone brick version. There\u2019s then reproduction of WeChat article that apparently appeared online (though quick searches on the author aren\u2019t successful) which has presumably been translated from Chinese to English and that makes particular reference to the LEGO Group: \u2018If LEGO Is Compared to \u201cApple\u201d in the Brick Industry, China\u2019s \u201cAndroid\u201d in This Field May Make Presence This Time.\u2019 This transitions by the end of the second page into profiles on the previously mentioned builders\u2019 projects that have been turned into Xingbao sets, followed by a summary from the author, and a second reference to the LEGO Group: \u2018If LEGO is compared to Apple in the brick industry, which is the pearl in the crown while enclosing itself, then China is likely to create its \u201cAndroid\u201d in this field, providing a brand-new and open platform.\u2019 Screenshots and crude translations of positive online comments reacting to the original article\u2019s posting are then followed by Xingbao pointing the reader to other positive articles including the title of one that again references the LEGO Group (\u2018If LEGO is Rolls-Royce in the Brick Industry, Porsche Has Already Emerged\u2019), as well as the fact that \u2018foreign websites\u2019 are reporting on them, seeing their company become \u2018increasingly popular\u2019 online. The catalogue concludes with pages dedicated to what products the company are currently offering, with information for retailers. Such products include Block World, which at the very least are sets that are heavily based on LEGO Minecraft sets, if not in some cases including clear copies of minifigures and particular models. To support Brick Fanatics' work, buy your official LEGO sets at shop.LEGO.com.