The free LEGO Bricktober sets are back in Canada
LEGO Bricktober is back outside of Asia as those of you in Canada can look forward to the annual collection
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Asia
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LEGO Alice in Wonderland set revealed for Bricktober 2021
The final LEGO Bricktober 2021 set has been officially revealed as a vignette of Alice in Wonderland, completing the four-strong
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LEGO fairy tale sets revealed for Bricktober 2021
This year’s LEGO Bricktober sets are based on classic fairy tales including Alice in Wonderland, Red Riding Hood and Hansel
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Time is running out for the LEGO Swing Ship Ride GWP, again
One of the official online LEGO store’s returning offers for September is about to end, making this the last chance
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How does LEGO maintain its intellectual property strategy?
The LEGO Group is partnered with a huge range of licenses and companies, as well as owning their own properties
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LEGO Swing Ship Ride GWP now available online and in-store
The once Asia-exclusive 5006746 Swing Ship Ride is now available worldwide with qualifying purchases at LEGO.com and in LEGO Stores.
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Rare Asia-exclusive LEGO GWP rumoured for June
A rare LEGO gift-with-purchase previously only available in China and South Korea may be coming to worldwide markets in June.
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LEGO relocate top marketer to Hong Kong
The LEGO Group’s focus on the Asian market continues, as they move their Head of Marketing from Australia over to
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LEGO expands Singapore office to support growth in Asia
A new main office in Singapore is another important milestone in the LEGO Group’s globalisation, in accordance with the company’s
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