How does LEGO maintain its intellectual property strategy?
The LEGO Group is partnered with a huge range of licenses and companies, as well as owning their own properties
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Asia
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LEGO Swing Ship Ride GWP now available online and in-store
The once Asia-exclusive 5006746 Swing Ship Ride is now available worldwide with qualifying purchases at LEGO.com and in LEGO Stores.
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Rare Asia-exclusive LEGO GWP rumoured for June
A rare LEGO gift-with-purchase previously only available in China and South Korea may be coming to worldwide markets in June.
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LEGO relocate top marketer to Hong Kong
The LEGO Group’s focus on the Asian market continues, as they move their Head of Marketing from Australia over to
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LEGO expands Singapore office to support growth in Asia
A new main office in Singapore is another important milestone in the LEGO Group’s globalisation, in accordance with the company’s
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