The creatives behind the LEGO \u2018Drive what you love\u2019 television spot have talked about what went into the new commercial. Producer Alexander Davis, Director David Mellor and VFX Supervisor Charlie Bayliss have discussed their work on the LEGO \u2018Drive what you love\u2019 television spot in a Shots feature. The advert was a collaboration between the LEGO Agency, director David Mellor and production company HighlyUnlikely. \u201cThis was a big deal for LEGO for a couple of reasons; it\u2019s \u2018cross-franchise\u2019, so they\u2019re combining vehicles from many different product lines in one ad, which is new territory. But it\u2019s also a brand spot \u2013 there is no packshot and no naming of products - they just wanted an awesome, high-octane celebration of vehicles,\u201d says Davis, highlighting the way different sets from different themes appear alongside each other. Bayliss notes that the advert needed to be part of the increased appeal to adult LEGO consumers. \u201cThe creative was fairly tight early on in terms of what it needed to be, including being appealing for both children and adults.\u201d \u201cWith my experience in VFX I've been on the receiving end of both well-, but more often, badly-planned executions. This film relied so heavily on a seamless workflow from start to finish, we had to plan accordingly to avoid issues post shoot,\u201d says Mellor. There is also a taste of what went into the commercial in this behind-the-scenes feature: https:\/\/www.youtube.com\/watch?v7fpIJU7Hu3Y To continue to support the work of Brick Fanatics, please buy your LEGO sets from LEGO.com and Amazon using our affiliate links.