The designers behind LEGO Monkie Kid have revealed that researching Chinese stories and testing with children were important in the development of the brand new theme. LEGO Monkie Kid took a huge amount of research from the design team working on the project. They delved deep into Chinese lore and culture to find something that would connect with consumers, then thoroughly tested their ideas with Chinese families to learn how to refine them. \u201cWe felt that we hit something really big when we had this concept of the Monkey King,\u201d LEGO Senior Design Manager Dennis Fong told Geek Culture. \u201cSeeing all the energy from the kids, the parents, how they could instantly recognise it because we had a lot of key iconic elements in there. And, you know, we didn\u2019t need to tell a new story. We had the old story as a foundation for us to build upon. \u201cYou never get a perfect concept from the beginning. You just need to put the best of what you can together and then seek the validation from the parents from the kids. And along the way, you slowly tick off the boxes and with inputs coming from them, like \u2018This is not working right\u2019, \u2018That is okay\u2019, then it\u2019s like back to the drawing board how do we make it even better, more understandable, and even more exciting.\u201d It was thanks to both the team\u2019s research and discussions, as well as the input of children, that the Demon Bull became the main villain. His cyborg aspects in particular captured the imagination of the target audience, Senior Design Director Simon Lucas reveals: \u201c is such an iconic demon and kept coming up in our conversation. So we wanted to include him as the main demon in this season. \u201cThen we wanted to reinvent him in a brand new way, because LEGO is the perfect way to do that. So now we heard from the kids, \u2018That\u2019s definitely the Bull Demon, but I\u2019ve never seen him like that before.\u201d]\u2019 He\u2019s now half cyborg and half bull, and that\u2019s really cool.\u201d A new polybag has been revealed for the theme \u2013 30341 Monkie Kid\u2019s Delivery Bike. To continue to support the work of Brick Fanatics, please buy your LEGO sets from LEGO.com and Amazon using our affiliate links.