Hey LEGO, maybe cool it with Captain America for a while?
The first-ever LEGO Collectible Minifigures series based on the Marvel Cinematic Universe is finally here – but there’s a very
Read more
Column
Let’s be honest: finding the time to build LEGO isn’t easy
Author and screenwriter Emma Kennedy explains how she separates building LEGO for her YouTube channel and building for herself. I
Read more
Giving LEGO fans a say is the best way to build a YouTube audience
Author and screenwriter Emma Kennedy explains how giving viewers a say in your LEGO YouTube channel can help to build
Read more
LEGO Ideas 21327 Typewriter demonstrates the difference between AFOLs and everyone else
Author and screenwriter Emma Kennedy reveals how LEGO Ideas 21327 Typewriter helped her understand what it means to be an
Read more
LEGO focusing on exclusivity is the wrong approach for the BrickLink Designer Program
The wording around the LEGO Group’s BrickLink Designer Program suggests it’s prioritising exclusivity – and that’s entirely the wrong approach
Read more
What makes an entertaining LEGO set? Anything but Star Wars
Author and screenwriter Emma Kennedy discusses mixed reactions to Marvel, the boredom of Star Wars and the novelty of Ideas
Read more
How to launch your own LEGO YouTube channel
Author and screenwriter Emma Kennedy reveals how she launched her own LEGO YouTube channel, and offers some sage advice for
Read more
The secret to building LEGO is… doing it however you like
Author and screenwriter Emma Kennedy says there’s no wrong way to enjoy LEGO – whether you’re an intense speed builder
Read more
Which LEGO set pulled you out of your dark ages?
Author and screenwriter Emma Kennedy tells the tales of adult LEGO fans who have been pulled out of their dark
Read more