Following the launch of the LEGO Friends Sea Life Rescue sets, the LEGO Group is teaming up with National Geographic Kids on an ocean conservation campaign. A few days ago, the LEGO Group launched a range of new LEGO Friends sets, including four inspired by ocean exploration and conservation. Now, the company is announcing a new team up with National Geographic Kids to encourage people to think about how they impact the environment. National Geographic explorer and Submarine Pilot Erika Bergman will front the campaign, introducing what she does, the importance of play and necessity to think creatively to solve problems. \u201cWhen I was young, dolphins were my favourite animal so this theme is a personal favourite of mine! Children today continue to love dolphins and sea life in general, but are also passionate about protecting ocean life,\u201d said Senior LEGO Designer Juliane Aufdembrinke. \u201cThe Sea Life rescue theme is designed to inspire the marine biologists, engineers and conservationists of tomorrow - in a fun and playful way. \u201cWe are grateful to have the support of National Geographic Kids on the important topic of protecting ocean animals and it was great to collaborate with real-life submarine pilot Erika Bergman.\u201d Four sets make up the Sea Life Rescue sub theme: 41376 Turtles Rescue Mission 41378 Dolphins Rescue Mission 41380 Lighthouse Rescue Center 41381 Rescue Mission Boat \u201cThis campaign is designed to share with children the realities of caring for our fascinating and magical sea life. We want them to understand the challenges facing marine animals and be inspired to come up with new ideas to protect them,\u201d said Erika Bergman, National Geographic Explorer. \u201cThe LEGO Friends Sea Life Rescue sets offer a great platform for children to explore caring for sea life in a fun, creative way and the campaign encourages them to take action, including pledging to become official \u2018Sea Life Friends\u2019. We know kids of today are hugely committed to protect our planet and wildlife, so it\u2019s exciting to team up with LEGO Friends to connect education, play, inspiration and action.\u201d This latest collaboration follows the LEGO Group recently getting involved in the Ocean Heroes Bootcamp project. To continue to support the work of Brick Fanatics, please buy your LEGO sets from\u00a0shop.LEGO.com\u00a0and\u00a0Amazon\u00a0using our\u00a0affiliate links.