LEGO discusses the future of its sets for adults in 2022 and beyond

The LEGO Group’s Head of Product Gen Cruz has revealed where the company’s 18+ sets are heading in 2022 and

Read more

LEGO explains why its push into the adult market in 2021 has been so successful

The LEGO Group has gone after the adult market in a big way in 2021 – a strategy that’s met

Read more

A brief history of LEGO and The Matrix, from movies to video games

The LEGO Group has celebrated the release of The Matrix Resurrections with a social media post, but it’s not the

Read more

Here’s why LEGO went so big in 2021

The LEGO Group’s Gen Cruz explains why the company went big in 2021, pumping out multiple record-breaking sets at sizes

Read more

LEGO: ‘We are still first and foremost for children’

The LEGO Group says its new 18+ badge hasn’t opened the door to sets and franchises that might be considered

Read more

LEGO reflects on whether its 18+ packaging has worked in 2021

The LEGO Group’s new 18+ packaging has properly come to the fore in 2021, and the company’s Head of Product

Read more