Sales of LEGO products in Germany and Switzerland dipped in 2017, for the second consecutive year. The revenue of LEGO Deutschland, the German arm of the LEGO Group, decreased in 2017 for the second year running as the companyR...
Germany is rather good at doing things locally in terms of promotion, etc. A few years back, Matchbox Germany had a great little micro site listing all the miniatures that were produced from 2001 to 2009 with photos and such. In c...
Well, summer is almost upon us and most of us think of that beach or trip away from the world of work. Traditionally it does also mean that there is a slow down in sales – I know that in France and Germany there is a big pus...
Great news for Swiss shoppers! Regular BF readers will know that I am not one to buy things at full price – unless there is a diehard need to do so. I recently wrote about a change in Swiss Law that may come into effect that...
In Europe, LEGO seem to be going all guns blazing with regards to Easter and pushing it as if it was Chrimbo. I thought that children just looked forward to receiving an Easter Egg – I know I did…..but now the likes o...
Having read a recent article on Swissinfo.ch, it looks like the added bonus of VAT deducted for Swiss shoppers buying LEGO from the likes of Amazon will soon be over. Value-added tax will apply to items ordered online and shipped ...
As Easter approaches and the new sets are being released, it also marks the marketing push for LEGO in Europe. This flyer I picked up builds on the promotion of LEGO at Easter within the German and Swiss markets. Loosely translate...
Yesterday LEGO® at the Nurembery Toy Fair press conference announced a new exclusive minifigures special series. The series number will be 71014 and the series will appear exclusively in Germany and consist of 16 minifigures. The ...
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