The LEGO VIP program hints at the size of the company’s adult market
The LEGO Group has revealed that more than two-thirds of its VIP members are adults buying sets for themselves, reinforcing
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Jason Whiting
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More details on the return of the LEGO VIP collectible coins
The LEGO VIP team has provided more details on the return of the collectible coins later this year – including
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LEGO promises big changes to the VIP system
The LEGO Group says it’s planning big changes to the current VIP system, including removing the need to apply codes
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LEGO explains why the VIP NASA Ulysses Space Probe launch went so badly
The LEGO Group’s VIP team says it was ‘unprepared’ for how quickly the NASA Ulysses Space Probe sold out last
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