The recent opening of the new LEGO factory in Jiaxing has\u00a0led to renewed attention on the company's efforts to prevent Chinese manufacturer Lepin from producing clone products. LEGO Group spokespeople seem keen to illustrate just how determined they are to put a halt to the imitation products. The Copenhagen Post reported comments from the\u00a0LEGO Group that illustrate the level of concern: \u201cLepin is pretty much copying the entire product and we are concerned about that,\u201d Peter Kj\u00e6r, the vice president of Lego\u2019s judicial department, told DR Nyheder. \u201cOur lawyers share our belief that you\u2019ll be given the treatment in the Chinese justice system that you deserve if you prepare the case properly.\u201d Kj\u00e6r contends that while Lepin\u2019s copies may be cheaper than Lego\u2019s, they are also potentially dangerous to consumers. Copied products, he warned, can be of a poor quality and dangerous if the production method is not in order. The LEGO Group's plans for expansion in China are likely to be\u00a0part of the reasoning behind the high profile action against Lepin. \u201cLego has invested a lot of money in a push on China, so when a replica company like this gets going, Lego can lose part of its market share because confusion arises about the brand,\u201d Thorbj\u00f8rn Swanstr\u00f8m, an expert in brand protection, told DR Nyheder. Lepin has courted further controversy this year, since as well as copying official LEGO designs the company also started to use fan designs found online. To buy real, legitimate LEGO products, visit shop.LEGO.com.