LEGO CIty Archives - Brick Fanatics

The creatives behind the LEGO ‘Drive what you love’ television spot have talked about what went into the new commercial. Producer Alexander Davis, Director David Mellor and VFX Supervisor Charlie Bayliss have discussed their work on the LEGO ‘Drive what you love’ television spot in a Shots feature. The advert was a collaboration between the LEGO Agency, director David Mellor and production company HighlyUnlikely. “This was a big deal for LEGO for a couple of reasons; it’s ‘cross-franchise’, so they’re combining vehicles from many different product lines in one ad, which is new territory. But it’s also a brand spot – there is no packshot and no naming of products - they just wanted an awesome, high-octane celebration of vehicles,” says Davis, highlighting the way different sets from different themes appear alongside each other. Bayliss notes that the advert needed to be part of the increased appeal to adult LEGO consumers. “The creative was fairly tight early on in terms of what it needed to be, including being appealing for both children and adults.” “With my experience in VFX I've been on the receiving end of both well-, but more often, badly-planned executions. This film relied so heavily on a seamless workflow from start to finish, we had to plan accordingly to avoid issues post shoot,” says Mellor. There is also a taste of what went into the commercial in this behind-the-scenes feature: https://www.youtube.com/watch?v7fpIJU7Hu3Y To continue to support the work of Brick Fanatics, please buy your LEGO sets from LEGO.com and Amazon using our affiliate links.

Name	Review	Buy
41250 Techno Reef Dance Party	Read here	LEGO.com
70427 Welcome to the Hidden Side	Read here	LEGO.com
41393 Baking Competition	Read here	LEGO.com
42103 Dragster	Read here	LEGO.com
41376 Turtles Rescue Mission	Read here	LEGO.com
10271 Fiat 500	Read here	LEGO.com
21158 The Panda Nursery	Read here	LEGO.com
21051 Tokyo	Read here	LEGO.com
Collectible Minifigures Series 20	Read here	LEGO.com
31105 Townhouse Toy Store	Read here	LEGO.com