The head of the LEGO Creative Play lab says that more augmented reality infused LEGO products will be released on the years ahead in a new interview. Scot Morgan Walker is the head of the LEGO Group\u2019s Creative Play Lab, which is where new concepts are devised and tested, that fall outside the typical LEGO playset model. I\u2019m usually too focussed on two Christmases away, but I know what my son\u2019s getting for his Christmas, he\u2019s already been through the catalogue,\u201d he says to the National. The long lead time is because the Creative Play Lab is thinking outside the box when it comes to LEGO products and experiences. He says in the interview that while the traditional set will always have a place, the LEGO Group needs to adapt: \u201c\u2026times are changing and kids are growing up in a world that\u2019s shaped by video games and technology and these multi-media franchises where everything\u2019s a TV show, a film, a video game, a bedspread and a pencil case. So we\u2019re trying to react to that world kids are growing up in but with core LEGO values.\u201d LEGO Hidden Side, recently revealed to be back in 2020 with a new multiplayer mode, will not be the last augmented reality (AR) experience. \u201cI\u2019ve worked on projects that have tried to fuse digital with physical. Video games with building was one project; we do a lot with AR, mixed reality, we do a lot of stuff in computer vision and all kinds of things. I think we\u2019ll see more and more of it coming out in the next few years.\u201d To continue to support the work of Brick Fanatics, please buy your LEGO sets from LEGO.com and Amazon using our affiliate links.