LEGO Mosaic Maker Archives

LEGO Stores have to use technology in a way that staff can support, according to the LEGO Group’s Global Retail Innovation head. At the annual conference, NRF 2020: Retail's Big Show, the LEGO Group’s Head of Global Retail Innovation, Martin Urrutia Islas, has talked about using technology in the retail space. He explained at the event that technology alone cannot provide satisfying customer experiences. “You can have the best technology in the world but if it’s not supported by customer service and engagement, it will fall short,” Essential Retail reports him as saying. ““It’s essential to define the role and purpose of technology in the retail space. A lot of technology is really cool and interesting but if it doesn’t have a defined role and place, it serves no purpose.” Over the past few years, new innovations have come to LEGO Stores – the Mosaic Maker and Minifigure Factory are two experiences that can only be found in the brand shops. Digital banners running around the top of the shelves are another recent addition to the template. According to the innovation leader though, these must all be in service of a broader mission: “We want to add new experiences that will activate multiple senses for our customers when visiting a LEGO store. Our new innovations build on traditions with modern twists.” To continue to support the work of Brick Fanatics, please buy your LEGO sets from LEGO.com and Amazon using our affiliate links.

Name	Review	Buy
41250 Techno Reef Dance Party	Read here	LEGO.com
70427 Welcome to the Hidden Side	Read here	LEGO.com
41393 Baking Competition	Read here	LEGO.com
42103 Dragster	Read here	LEGO.com
41376 Turtles Rescue Mission	Read here	LEGO.com
10271 Fiat 500	Read here	LEGO.com
21158 The Panda Nursery	Read here	LEGO.com
21051 Tokyo	Read here	LEGO.com
Collectible Minifigures Series 20	Read here	LEGO.com
31105 Townhouse Toy Store	Read here	LEGO.com