The LEGO Store in Birmingham\u2019s Bullring and Grand Central shopping centre finally has an opening date. The UK\u2019s latest brick-and-mortar LEGO retail outlet will open its doors on Thursday November 21, with a grand opening weekend set for December.\r\n\r\nThe store is set to contain all the modern hallmarks of the official LEGO shopping experience, including the minifigure scanner that debuted with Leicester Square\u2019s flagship store. It\u2019s also bringing something new to LEGO Stores, though, with \u201cstate of the art dynamic lighting that will enhance the in-store experience and create a unique multi-sensory experience for customers\u201d, which sounds a bit overboard for buying some LEGO.\r\n\r\nIn another LEGO Store first, the Birmingham outlet will have a \u201cdigital ribbon\u201d of screens above the shelving units to create an \u201cengaging story\u201d for customers. That could mean new footage has been created specifically for the store, or it could mean it\u2019s just going to run regular LEGO TV adverts. We\u2019ll find out next week.\r\n\r\nIf you want in on the grand opening celebrations, mark December 12-15 in your calendar, when the first 500 customers each day will receive an \u201cI LOVE LEGO Store Birmingham\u201d tile. A spend of \u00a3100 will also net you a copy of 40337 Gingerbread House, while purchases of \u00a3125 or more will qualify for the exclusive LEGO Store set that\u2019s given away at every opening event.\r\n\r\nFinally, the LEGO Hidden Side bus will be stopping by for the grand opening, so you might just have to take the kids with you, too.\r\n\r\n\u201cWe cannot wait to bring more play experiences, fun and building to Birmingham,\u201d said Alison Wood, LEGO District Manager. \u201cThe new store is loaded full of exciting LEGO big builds, play areas and activities.\u00a0 You can even build your own minifigure and take it home, something that is unique to LEGO Stores.\u201d\r\n\r\n30434 Reindeer is currently\u00a0free with\u00a0a \u00a335 spend\u00a0on absolutely anything\u00a0at\u00a0LEGO.com. Double VIP points are also available on\u00a0LEGO Disney 41167 Arendelle Castle\u00a0and\u00a0LEGO Disney 71044 Disney Train and Station\u00a0(review).\r\n\r\nTo continue to support the work of Brick Fanatics, please buy your LEGO sets from\u00a0LEGO.com\u00a0and\u00a0Amazon\u00a0using our\u00a0affiliate links.