LEGO VIDIYO’s Animal Crossing island updated days before theme is discontinued
Despite the announcement that LEGO VIDIYO is to be discontinued, the Animal Crossing VIDIYOLAND island has been updated for winter.
Read more
Marketing
Marketing for LEGO Star Wars: The Skywalker Saga has restarted
The social media accounts for LEGO Star Wars: The Skywalker Saga are posting again after a long hiatus, indicating that
Read more
LEGO Group Marketing Officer says Rebuild the World is her favourite campaign
In an interview with LinkedIn, LEGO Group Marketing Officer, Julia Goldin, shares the behind-the-scenes details of LEGO marketing campaigns. Goldin
Read more
Five LEGO adverts that are masterpieces of marketing
LEGO adverts tend to stand out from the crowd for their massive brick-built displays, experimental ideas and heart-warming stories, so
Read more
Architect Sir David Adjaye partners with the LEGO Group to construct symbolic sculpture
The third in a series of videos showcasing worldwide creators teaming up with children has released, continuing the LEGO Group’s
Read more
The LEGO Group links Rebuild the World with Build to Give in Singapore
In Singapore, the LEGO Group is making the Rebuild the World and Build to Give campaigns locally relevant by linking
Read more
LEGO City and Friends: Collaborating with National Geographic
The LEGO Group’s City and Friends marketing pros explain what the collaboration with National Geographic is all about During the
Read more
The LEGO Group and National Geographic encourage creative problem solving
The latest LEGO City and Friends sets are part of a collaborative campaign with National Geographic. On June 1, the
Read more
New LEGO adult box design “open to exceptions”
Answering questions about the new adult strategy, the LEGO Group’s marketeers confirmed that unique boxes will still be possible and
Read more