Features Five LEGO adverts that are masterpieces of marketing 11/04/202111/04/2021 Jack Yates 56 Views 0 Comments advert, advertisement, advertising, Classic Space, commercial, Holiday, internet, LEGO, LEGO advert, lego marvel, LEGO NINJAGO, LEGO Rebuild the World, LEGO Star Wars, Marketing, Marvel, Meme, Minifigure, Ninjago, Rebuild the World, Space, Star Wars, Video, YouTube LEGO adverts tend to stand out from the crowd for their massive brick-built displays, experimental ideas . . . Read more
News Architect Sir David Adjaye partners with the LEGO Group to construct symbolic sculpture 25/03/202126/03/2021 Jack Yates 77 Views 0 Comments Alexa Meade, Billy Porter, Ghana, LEGO, Marketing, Rebuild the World, Sir David Adjaye, YouTube The third in a series of videos showcasing worldwide creators teaming up with children has released, . . . Read more
News The LEGO Group links Rebuild the World with Build to Give in Singapore 19/10/202019/10/2020 Graham 341 Views 0 Comments Build to Give, LEGO, Marketing, Rebuild the World, The LEGO Group In Singapore, the LEGO Group is making the Rebuild the World and Build to Give campaigns . . . Read more
Features LEGO City and Friends: Collaborating with National Geographic 25/06/202026/06/2020 Graham 719 Views 0 Comments City, Friends, LEGO, LEGO CIty, LEGO Fan Media Days 2020, LEGO Friends, Marketing, National Geographic, RLFMDays2020 The LEGO Group’s City and Friends marketing pros explain what the collaboration with National Geographic is . . . Read more
News The LEGO Group and National Geographic encourage creative problem solving 25/06/202026/06/2020 Graham 908 Views 0 Comments City, Friends, LEGO, LEGO CIty, LEGO Friends, Marketing, National Geographic The latest LEGO City and Friends sets are part of a collaborative campaign with National Geographic. . . . Read more
Features New LEGO adult box design “open to exceptions” 11/06/202012/06/2020 Graham 939 Views 0 Comments 18+, 21322 Pirates of Barracuda Bay, adult, AFOL, Creator Expert, Ideas, LEGO, LEGO Creator Expert, LEGO Fan Media Days 2020, LEGO Ideas, LEGO Star Wars, Marketing, RLFMDays2020, Star Wars, The LEGO Group Answering questions about the new adult strategy, the LEGO Group’s marketeers confirmed that unique boxes will . . . Read more
News The LEGO Group confirms sets have not been removed from sale 05/06/202005/06/2020 Graham 1533 Views 0 Comments 21054 The White House, Architecture, City, community, LEGO, LEGO Architecture, LEGO CIty, Marketing After an email from the LEGO Group’s affiliate marketing company spread to news outlets, the company . . . Read more
Features The LEGO Group declares: ‘Adults welcome’ 04/06/202012/06/2020 Graham 2418 Views 0 Comments 18+, adult, AFOL, Creator Expert, Ideas, LEGO, LEGO Creator Expert, LEGO Fan Media Days 2020, LEGO Ideas, LEGO Star Wars, Marketing, RLFMDays2020, Star Wars, The LEGO Group With data showing that more adults are buying LEGO sets for themselves than ever before, the . . . Read more
News LEGO marketing expert discusses the Let’s Build Together campaign 22/05/202022/05/2020 Graham 836 Views 0 Comments LEGO, Marketing, social media, The LEGO Group The Let’s Build Together campaign was intended to support people rather than sell products, the LEGO . . . Read more
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