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Marketing

News 

The LEGO Group links Rebuild the World with Build to Give in Singapore

19/10/202019/10/2020 Graham 0 Comments Build to Give, LEGO, Marketing, Rebuild the World, The LEGO Group

In Singapore, the LEGO Group is making the Rebuild the World and Build to Give campaigns . . .

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Features 

LEGO City and Friends: Collaborating with National Geographic

25/06/202026/06/2020 Graham 0 Comments City, Friends, LEGO, LEGO CIty, LEGO Fan Media Days 2020, LEGO Friends, Marketing, National Geographic, RLFMDays2020

The LEGO Group’s City and Friends marketing pros explain what the collaboration with National Geographic is . . .

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News 

The LEGO Group and National Geographic encourage creative problem solving

25/06/202026/06/2020 Graham 0 Comments City, Friends, LEGO, LEGO CIty, LEGO Friends, Marketing, National Geographic

The latest LEGO City and Friends sets are part of a collaborative campaign with National Geographic. . . .

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LEGO 10273 Haunted House
Features 

New LEGO adult box design “open to exceptions”

11/06/202012/06/2020 Graham 0 Comments 18+, 21322 Pirates of Barracuda Bay, adult, AFOL, Creator Expert, Ideas, LEGO, LEGO Creator Expert, LEGO Fan Media Days 2020, LEGO Ideas, LEGO Star Wars, Marketing, RLFMDays2020, Star Wars, The LEGO Group

Answering questions about the new adult strategy, the LEGO Group’s marketeers confirmed that unique boxes will . . .

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LEGO logo
News 

The LEGO Group confirms sets have not been removed from sale

05/06/202005/06/2020 Graham 0 Comments 21054 The White House, Architecture, City, community, LEGO, LEGO Architecture, LEGO CIty, Marketing

After an email from the LEGO Group’s affiliate marketing company spread to news outlets, the company . . .

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Features 

The LEGO Group declares: ‘Adults welcome’

04/06/202012/06/2020 Graham 0 Comments 18+, adult, AFOL, Creator Expert, Ideas, LEGO, LEGO Creator Expert, LEGO Fan Media Days 2020, LEGO Ideas, LEGO Star Wars, Marketing, RLFMDays2020, Star Wars, The LEGO Group

With data showing that more adults are buying LEGO sets for themselves than ever before, the . . .

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LEGO man and girl playing
News 

LEGO marketing expert discusses the Let’s Build Together campaign

22/05/202022/05/2020 Graham 0 Comments LEGO, Marketing, social media, The LEGO Group

The Let’s Build Together campaign was intended to support people rather than sell products, the LEGO . . .

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News 

Brand building and creativity key to the LEGO Group’s marketing

15/10/201915/10/2019 Graham 0 Comments Julia Goldin, LEGO, Marketing, The LEGO Group

The LEGO Group’s Chief Marketing Officer, Julia Goldin, has highlighted some of the skills marketers may . . .

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Latest LEGO Set Reviews

NameReviewBuy
10275 Elf Club HouseRead hereLEGO.com
75290 Mos Eisley CantinaRead hereLEGO.com
75292 The Mandalorian Bounty Hunter TransportRead hereLEGO.com
75978 Diagon AlleyRead hereLEGO.com
40424 Winter Snowball FightRead hereLEGO.com
43179 Mickey Mouse & Minnie MouseRead hereLEGO.com
76160 Mobile Bat BaseRead hereLEGO.com
76158 Batboat The Penguin Pursuit!Read hereLEGO.com
21323 Grand PianoRead hereLEGO.com
71374 Nintendo Entertainment SystemRead hereLEGO.com
More LEGO set reviews…

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