Brand building and creativity key to the LEGO Group’s marketing
The LEGO Group’s Chief Marketing Officer, Julia Goldin, has highlighted some of the skills marketers may be missing that are
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Marketing
The LEGO Group wants “more responsibility” around social media platforms
The LEGO Group’s top marketing executive has said that social media platforms and the marketing industry need to take “more
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CMO says “learning through play” mission is key to the LEGO Group’s success
At an industry event, the LEGO Group’s Chief Marketing Officer explained why she felt the company had been so able
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LEGO Instagram advert targets women looking to relax
New adverts seen on Instagram see the LEGO Group targeting the mindfulness market, suggesting that women use LEGO bricks as
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The LEGO Group launches City of Tomorrow campaign
The LEGO Group is asking children in the Middle East and North Africa to build the City of Tomorrow as
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LEGO ‘brand slams’ Hasbro
The LEGO Group has been compared to fellow long-standing international toy brand Hasbro in a recent article. Event Magazine took the
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UK LEGO marketing head promoted to European VP
The LEGO Group’s UK Head of Marketing, Rebecca Snell, has been promoted to Vice President of Marketing for Europe. The
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Design agency talks about award-winning LEGO Build the future campaign
Ogilvy Bangkok, the ad agency behind the LEGO Group’s ‘Build the future’ campaign, has discussed how the striking images were
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