News The LEGO Group links Rebuild the World with Build to Give in Singapore 19/10/202019/10/2020 Graham 0 Comments Build to Give, LEGO, Marketing, Rebuild the World, The LEGO GroupIn Singapore, the LEGO Group is making the Rebuild the World and Build to Give campaigns . . . Read more
Features LEGO City and Friends: Collaborating with National Geographic 25/06/202026/06/2020 Graham 0 Comments City, Friends, LEGO, LEGO CIty, LEGO Fan Media Days 2020, LEGO Friends, Marketing, National Geographic, RLFMDays2020The LEGO Group’s City and Friends marketing pros explain what the collaboration with National Geographic is . . . Read more
News The LEGO Group and National Geographic encourage creative problem solving 25/06/202026/06/2020 Graham 0 Comments City, Friends, LEGO, LEGO CIty, LEGO Friends, Marketing, National GeographicThe latest LEGO City and Friends sets are part of a collaborative campaign with National Geographic. . . . Read more
Features New LEGO adult box design “open to exceptions” 11/06/202012/06/2020 Graham 0 Comments 18+, 21322 Pirates of Barracuda Bay, adult, AFOL, Creator Expert, Ideas, LEGO, LEGO Creator Expert, LEGO Fan Media Days 2020, LEGO Ideas, LEGO Star Wars, Marketing, RLFMDays2020, Star Wars, The LEGO GroupAnswering questions about the new adult strategy, the LEGO Group’s marketeers confirmed that unique boxes will . . . Read more
News The LEGO Group confirms sets have not been removed from sale 05/06/202005/06/2020 Graham 0 Comments 21054 The White House, Architecture, City, community, LEGO, LEGO Architecture, LEGO CIty, MarketingAfter an email from the LEGO Group’s affiliate marketing company spread to news outlets, the company . . . Read more
Features The LEGO Group declares: ‘Adults welcome’ 04/06/202012/06/2020 Graham 0 Comments 18+, adult, AFOL, Creator Expert, Ideas, LEGO, LEGO Creator Expert, LEGO Fan Media Days 2020, LEGO Ideas, LEGO Star Wars, Marketing, RLFMDays2020, Star Wars, The LEGO GroupWith data showing that more adults are buying LEGO sets for themselves than ever before, the . . . Read more
News LEGO marketing expert discusses the Let’s Build Together campaign 22/05/202022/05/2020 Graham 0 Comments LEGO, Marketing, social media, The LEGO GroupThe Let’s Build Together campaign was intended to support people rather than sell products, the LEGO . . . Read more
News Brand building and creativity key to the LEGO Group’s marketing 15/10/201915/10/2019 Graham 0 Comments Julia Goldin, LEGO, Marketing, The LEGO GroupThe LEGO Group’s Chief Marketing Officer, Julia Goldin, has highlighted some of the skills marketers may . . . Read more
