LEGO plants from plants leads to Brave Brand award nomination
The LEGO Group has been nominated for the Brave Brand of the Year award, following the company’s plants from plants
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The LEGO Group
LEGO crowdfunding scheme is part of a new trend
The LEGO Group’s unusual decision to crowdfund the LEGO FORMA product line is part of a new trend that large
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LEGO listed in world’s 100 most valuable brands
A new list of the world’s most valuable brands has been release, placing LEGO at number 71. Interbrand is a
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Announcing Brick Fanatics Magazine
Brick Fanatics is excited to announce Brick Fanatics Magazine, a new LEGO-based publication for all fans of the brick, available
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The LEGO Group uses artificial intelligence powered adverts
IBM has supplied adverts that use artificial intelligence to the LEGO Group ahead of Black Friday. Throughout the Christmas period,
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The LEGO Group’s UK sales fell in 2017
Sales of LEGO sets in the UK dropped by 6% in 2017, the first sales drop in 13 years. For
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The LEGO Group introduces Responsible Business Principles
The LEGO Group is introducing a new set of rules, known as Responsible Business Principles, in order to ensure the
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How a forgotten LEGO theme shares ideas with LEGO FORMA
LEGO FORMA is definitely something new for the LEGO Group, but aspects are reminiscent of the forgotten LEGO MUJI The
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