The image shows that the set includes a Batman minifigure, cardboard backdrop, a buildable base for it and a buildable smartphone holder. The set is designed to allow LEGO fans to make their own LEGOBatman brickfilm, in a nice bit of synergy with the new release.
Whether a special app will be made available alongside the set is unknown, but would make sense.
Graham was the BrickFanatics.com Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education.
Follw Graham on Twitter @grahamh100.