The LEGO Group brings Rebuild the World to Covent Garden

The LEGO Group is bringing its Rebuild the World campaign to Covent Garden in London with a new immersive experience.

The installation will allow LEGO fans to get hands-on with a brick-built world, inspired by the latest Rebuild the World holiday advert’s reimagining of What a Wonderful World. More specifically, it brings the lyrics of A Really Cool World to life in bricks, including the opening bars of ‘I see sausage trees, I see them bloom, my horse is blue, this guy goes zhoooom’.

As well as checking out wacky builds like a sausage tree and blue horse, you’ll also be able to get your groove on at the LEGO DOTS dance floor. And best of all, tickets are absolutely free – you’ll just need to reserve them in advance. The installation opens on December 5, and runs through January 2, so you should have plenty of opportunity to check it out if you’re based in or around London.

Don’t worry if you can’t visit in person, though. From tomorrow, you’ll be able to experience the installation online through a virtual tour and digital treasure hunt. Online visitors will also have the opportunity to win tickets for LEGOLAND Windsor Resort in 2021.

“When we start to rebuild the world through the eyes of children, things suddenly become infinitely more creative, colourful and playful,” says the LEGO Group’s UK and Ireland Head of Marketing Marius Lang. “It is our mission to continually encourage and develop that creativity and we’re so pleased that this year we get to bring our ‘A Really Cool World’ to life at such an iconic and festive location.

“We want all families to be able to experience this regardless of where they live and whether they can visit London, so with our immersive digital offering they can virtually zoom around and explore!”

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Chris Wharfe

I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then. You can follow me on Twitter at @brfa_chris.

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