The Toy Foundation has announced the LEGO Group as the official “Adopt-the-Pig” sponsor of the Toy Bank for 2019.
Each year, the Toy Foundation, a children’s charity set up to provide toys and play to children in need, name the “Adopt-a-Pig” sponsor for the Toy Bank initiative. For the rest of 2018 and throughout 2019, the LEGO Group will hold that role, having donated $10,000 to support the charity’s work.
“We are extremely grateful for LEGO’s ongoing support and steadfast commitment to our cause,” said Jean Butler, executive director of The Toy Foundation. “While the donation of toys is always critical, the funding we receive from individuals and corporate sponsors makes it possible for us to actually get toys into the hands of deserving kids all over the world. LEGO’s sponsorship will help The Toy Bank bring the magic of play to more than a million children in need throughout the coming year.”
The Toy Bank is a program set up to collect millions of toys donated by companies, then distributing them to other children’s charities. Over 15 years, the scheme has delivered $200 million worth of toys to 25 million in need, including children undergoing medical treatment, living in poverty or suffering from abuse.
TTF and the LEGO Group have a long partnership, with the Billund based company having donated toys to the Toy Bank throughout the years and getting involved in other schemes, such as helping children in foster care through the Play Your Part events.