The annual ranking of which companies have the best reputation for Global Corporate Social Responsibility has seen the LEGO Group take the number one spot.
Toy and Hobby Retailer has reported the news that the LEGO Group is ranked number one as a result of the Global CSR RepTrak100 survey by the Reputation Institute. The report is based on interviews with 170,000 members of the public around the world.
Commenting on the result, Lego Group CFO Marjorie Lao said: “We are honoured to see that our efforts to positively impact the planet resonate with people all over the world.”
“We feel a huge sense of responsibility to inspire and develop children through play while leaving a significant positive impact on the world children will inherit. It is part of our DNA as a company, and we will continue to set the bar high for ourselves to do better,” Lao added.
The RepTrak 100 study, developed by Reputation Institute, measures the corporate reputation of 100 companies by asking the public in 15 countries around the world questions about the emotional appeal of each company.