Working with Save the Children and NITI Aayog, the LEGO Group is supporting children in India to help them learn through play at home while they are affected by the coronavirus pandemic.
The LEGO Group is collaborating with NITI Aayog and Save The Children to introduce initiatives in India to promote learning through play and support home-based learning during the difficult situation created for families as a result of the coronavirus pandemic. The scheme forms part of the LEGO Group and LEGO Foundation’s $50 million commitment to help children and their families impacted by the global pandemic.
Working with Save the Children, the LEGO Group will promote responsive care-giving and play based learning practices for children aged 3-8 years both at state and national levels. The intention is for the effort to help strengthen communities to combat COVID-19 by providing educational kits and play materials for use at home. It will also improve access to quality pre-school education through the Integrated Child Development Services (ICDS) and pre-school Centres when they re-open.
As for the work with NITI Aayog, the LEGO Group will bring the Let’s Build Together campaign to India. As a part of its collaboration with Atal Innovation Mission, NITI Aayog, the LEGO Group will offer online resources and play activities for students that foster creativity skills and instil design thinking.
“With schools being closed, the education of more than 1.5 billion children and youth worldwide has been affected due to this pandemic,” says Vivek Jain, General Manager, The LEGO Group (BU India). “Currently, many educators and parents are stepping into new roles at home to ensure that children are in good health both physically and mentally. Our aim is to urgently support crisis-affected children to enable them to thrive and continue to learn through play. Through our ‘Let’s Build Together’ initiative with Niti Aayog and our collaboration with Save the Children, our focus is ensuring that children of all ages can continue to be creative, to have fun and to develop the social, emotional and physical skills they need to thrive in the future.”
“Save the Children is delighted to partner with the LEGO Group to promote early childhood development for children aged 3 – 8 years, by enhancing their skills through playful learning experiences,” adds Bidisha Pillai, CEO, Save the Children, India. “We firmly believe that play based learning and positive parenting lays the foundation for providing children with the ‘Right Start’. In order to overcome the effects of COVID 19 crisis, we will start by supporting parents and caregivers with advice on caregiving at home, including providing home based learning opportunities that will ensure children’s social, emotional and physical development. Save the Children and the LEGO Group share a common focus and together we will create a better, brighter world for children.”