The LEGO Group teases “play innovations” for 2020 after a successful 2019

With Toy Fair 2020 taking place in London, the LEGO Group is teasing “new play innovations” in 2020 after a successful 2019.

A press release from the LEGO Group triumphantly declares that the company sold an average of one product every second in the UK between October and December 2019, despite the UK toy industry as a whole having a disappointing year.

In 2019, the LEGO Group held 21 of the top 100 products in the UK toy market.

“2019 was a fantastic year for the LEGO Group, in which we launched our biggest ever global brand campaign, successfully brought a new property in to the market in LEGO Hidden Side, and finished the year once more as the #1 toy manufacturer in the UK,” says Marius Lang, Head of Marketing UK and Ireland. “I’m incredibly excited that we will be continuing to build on this momentum in 2020 and the selection of play innovations we have at this year’s Toy Fair is one of the strongest I have seen from us. Whilst I can’t reveal more details right now, I’m very much looking forward to unveiling them over the coming weeks and months!”

The press release teases more reveals for 2020 in the next few months, including “new play innovations”. One of these is the new multiplayer mode for LEGO Hidden Side, which has already launched and allows users to play either as a ghost hunter or a ghost.

Another new product that has been declared an “innovation” is the new LEGO Friends Play Cube range, which features a plastic cube to store a mini-doll and accessories inside.

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Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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