The LEGO Ninjago Movie earned $1.005 million yesterday (-38%) for a likely $4.1m (-41%) fourth weekend and $51.3m 24-day total. Once again, this one isn’t doing very well, which is doubly concerning as LEGO movies haven’t thus far broken out overseas.
One glimmer of relief that might please the LEGO Group is the news that My Little Pony has had an absolutely dismal box office run on just two weeks, in an attempt by Hasbro to launch a film franchise based on the equestrian inspired toys.
Speaking of underperforming animation, My Little Pony sank like a stone on its second Friday, earning just $955,000 (-68%) for a likely $3.36m (-62%) second weekend and $14.88m ten-day total. I’m sure Lionsgate will make money from the film, but we’re not seeing the glorious birth of a new animated franchise.