Toys R Us may be returning to the USA, but in a different format to what consumers remember.
Tru Kids Brands continues to plot a return for the Toys R Us brand, intending to open a small number of stores in the USA ahead of the Christmas holiday. Jedi News shared the news from The New York Post, in which the Chief Executive, Richard Barry, described Tru Kids Brands as “a little startup company now”.
The new stores are expected to be around 10,000 square feet each, much smaller than the 20,000 to 50,000 square feet that the typical Toys R Us stores were in the past. Given the changing retail landscape, the new company is likely to avoid large warehouse style stores.
This new entity is owned by two investment firms – Angelo Gordon and Solus Alternative Asset Management – after being awarded to creditors when Toys R Us folded. Tru Kids Brands receives licensing fees from stores in Asia and Europe that still operate under the traditional brand name.
More details are expected about the plan for the return of the Toys R Us name later this year.