UK LEGO marketing head promoted to European VP

The LEGO Group’s UK Head of Marketing, Rebecca Snell, has been promoted to Vice President of Marketing for Europe.

The personnel change was reported by Marketing Week.

Snell, who joined the Lego Group in April 2013, will move to Munich for the new role. She has been praised for “consistently delivering outstanding performance” over the last four years.

She will be replaced as head of marketing for the UK and Ireland by Marius Lang. Lang has been with Lego since 2014 and he was previously director of marketing for the toy brand’s direct to consumer business in the EMEA region.

“The UK/Ireland team will certainly miss Rebecca but her expertise and commitment make her a huge asset to the EUC team and we wish her well,” says Marina Edwards, VP & general manager of Lego for the UK and Ireland.

“We are looking forward to welcoming Marius into the UK team, he has an outstanding track record and is absolutely well placed to continue driving marketing excellence within our UK/Ireland business.”

Recently the LEGO Group has been re-thinking the approach taken to marketing products in the USA.