Warner Bros Interactive predicts bright future for LEGO Dimensions

The president of Warner Bros Interactive Entertainment has expressed confidence in the future of LEGO Dimensions, despite concerns around the toys-to-life sector. With Disney closing down production on Disney Infinity this year, industry experts have been questioning how long the toys-to-life business has left.

In an article looking at the issues surrounding toys-to-life, trade magazine Toy News spoke to David Haddad, president of Warner Bros Interactive Entertainment, who sees the closure of Disney Infinity as an opportunity to grow LEGO Dimensions sales alongside long held plans to expand into new territories.

“We are expanding into Spain and Italy later this year and continuing to look at new markets for the future growth.”

“Our experience is that the toys-to-life space is sizeable and important for our business. With fewer options in the toys-to-life category, we believe there is an opportunity to grow LEGO Dimensions sales and we will continue to innovate and move the franchise forward.”

It is unsurprising that someone in David Haddad’s position would paint an optimistic picture for the future of LEGO Dimensions, particularly with the launch of the next season just weeks away. With Toy News reporting 165 million ‘units’ sold worldwide so far, it seems unlikely that WB Games will lose faith in LEGO Dimensions anytime soon.


Graham was the BrickFanatics.com Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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