Weet-Bix introduces Weet-Brix – the cereal for LEGO fans

Now usually I’m a porridge guy for Breakfast but with the arrival of Weet-Brix I think that may just change. This new LEGO shaped Weet-bix is the ultimate breakfast for LEGO fans, here is the official press release:

Because of our commitment to be involved in healthy childhood development, Weet-Bix are launching Weet-Brix, edible children’s building blocks! We encourage kids to play with their food, express their creativity, and then eat their creation. As a parent, you know you will be giving your child a positive learning activity and healthy meal every time! Each building block is designed to maximise the creative opportunity of your child and of course is packed with wholewheat goodness. Watch here for more news about this exciting launch!

They should be on sale from today 1st of April 😉




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