Why are LEGO games so popular?

The LEGO video games are popular. LEGO games for AFOLS are hit and miss, you either love them or stick to the tried and trusted LEGO brick but this has started to change of late thanks to LEGO Dimensions.

In fact, 100 million copies have been sold worldwide — enough, were they stacked on top of each other in DVD boxes, to reach seven hundred miles high.

The first reason why the LEGO games are so insanely popular, Mark Warburton, game producer at TT Games told WIRED, is that “LEGO is just ingrained in our society and its not going anywhere soon“.

So how do its designers translate the love of that toy into a video game people actually want to play? The first step is what games designers can bring to the concept, he said.

It helps us to be bigger fans of these brands [Marvel Avengers, Back To The Future, Portal] every time,” Warburton explained. “We make the games that we as fans want to see. What we have to do is marry those two things together — the Lego and our fandom and put it together into a game.”

 Notably, LEGO Dimensions, the latest LEGO game and the first toys-to-life venture by TT Games,  includes Doctor Who LEGO Unfortunately for TT Games, there was no Doctor Who LEGO when they started working on the game. So to get it in the game the modellers for TT had to start from scratch, building something that is up to Lego’s standards and looks as good as it possibly can be.



Our guys are incredibly talented,” he said. “I encourage you to try to build [something from the game] yourself,” he said. The next step is getting that model into the game, including with Lego’s own tool the LEGO Digital Designer.

Of course there have been many LEGO games in the TT series so far — with more to come in 2016. So how does TT keep the quality up, while still sticking to the core of the series’ action-based and collectibles-heavy action.

The key to keep making high-quality LEGO games, for TT, is to stay fans.

“The games have to be fun, and at the end of the day what is more fun than LEGO?”

Of course the key of LEGO is that you can do anything in your imagination with the physical toys. So, are TT ever going to make a LEGO game where you can just do whatever you want, one young fan asked? In fact, they are: LEGOWorld, Warburton said, which is currently in Alpha on PC, is the closest that LEGO games have come so far to a fully anarchic Minecraft-style game.



Founder of Brick Fanatics. I'm Richard Hayes a 34 year old runner based in Sheffield. However I'm better known as the Mohican Runner due to my very distinctive hair style. I've gone from 20st to a runner, I've raised over £1.3 million for charity by doing various running challenges. I'm supported by Absolute360,SockMine and Tribesports. Currently I have a 17:20 5k PB, 36:02 10k PB, 81:11 HM PB & 3:08:24 for the marathon. You can find me on my blog http://mohicanrunner.co.uk

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