Why 76405 Hogwarts Express Collectors’ Edition is so expensive, according to LEGO
LEGO Harry Potter’s Design Lead says 76405 Hogwarts Express Collectors’ Edition’s price ‘wasn’t set from the start’ – but there’s a reason it’s so expensive.
Coming in at £429.99 / $499.99 / €499.99, 76405 Hogwarts Express Collectors’ Edition is the most expensive LEGO Harry Potter set to date – even with the recent price increases to the other three direct-to-consumer sets, including 71043 Hogwarts Castle and 75978 Diagon Alley. And with 5,129 pieces in the box, it’s also the biggest Hogwarts Express yet, measuring a staggering 118cm long.
That puts it out of scale with the rest of the LEGO Group’s trains, so it won’t run on standard track. According to former LEGO Harry Potter Design Lead Marcos Bessa, who also designed the new Wizarding World direct-to-consumer set, that’s a consequence of building enough room into the carriage for the set’s three movie scenes (and their minifigures).
The decision to scale the entire train to the carriage not only determined its relative size, and therefore its incompatibility with Powered Up motors and regular LEGO rails, but also its eye-watering price – which apparently wasn’t finalised before the design process began, says current LEGO Harry Potter Design Lead Andrew Seenan.
What was certain, however, was that 76405 Hogwarts Express Collectors’ Edition would be far and away more expensive any other train before it, so as to offer something for the theme’s adult audience.
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“We have many different consumers that really like this as an IP, and obviously, the LEGO version of it – so you get young kids, you get boys and girls, you get adults,” Seenan told Brick Fanatics and other LEGO Fan Media. “What we try to offer is a structure in the assortment that can have something for everyone. We’ve done Hogwarts Express trains before, but knowing that this was going to be a Collectors’ Edition, you automatically knew that this was going to be a high price point.
“That price point wasn’t necessarily set from the start. When Marcos talked about the scale that was needed in order to showcase these different moments in the scene in a really authentic way, then we started to understand the scale, the size of this set, [and] that’s when the price started coming in.
“There were lots of discussions and trade-offs and things that went on throughout that process to make sure that we have the best experience possible without going too high in price. But of course, [it’s] a Collectors’ Edition, and that’s why we would go for a higher price – because we want to have an ultimate experience for the consumer.”
An ultimate experience unfortunately commands an ultimate price, but amid the backdrop of a £735 Millennium Falcon, £590 Titanic and £475 Colosseum, the LEGO Group clearly considers £429.99 / $499.99 / €499.99 to be within reason for the Hogwarts Express. Whether that means we’ll see increasingly expensive LEGO Harry Potter sets from here on in – or whether this is the ceiling for the Wizarding World theme – is less certain at this stage.
Still, if you have the means, 76405 Hogwarts Express Collectors’ Edition is available now at LEGO.com and in LEGO Stores. Check out our verdict on the 5,129 piece set (and whether it’s good value for its astonishing price) by heading here.
Click here to read more about our stance on LEGO Harry Potter, and consider donating to charities that support transgender people, such as Stonewall and TransActual.
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- I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then.
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The price per piece is definitly to high. In the end it is just ABS plastic. Of course the design is expensive, but not that much.
LEGO really did an amazing for making ABS into a luxury product for the upper class.
So pricey for one reason: profit.
I was surprised it was as low as £430 to be honest.
The general pricing of Lego these days is £10 per 100 bricks, so I was expecting it to be £550-600, as it is an IP, and they always have additional costs.
So for brick per £ value, it’s a bargain.
This set is selling poorly and that has everything to do with the price.
I think it’s more likely to do with the global economy at the moment. People are being much more stringent with their money at the moment, and a Lego set will be their lowest priority.
The price isn’t that extortionate when considering its an IP and it’s 5000 bricks.