Since its disappointing opening weekend, The LEGO Movie 2: The Second Part has continued to underperform at the box office, failing to come close to the takings of the original film or even the 2017 spin-off The LEGO Batman Movie.
Forbes has published an article looking at how two horror franchises – Sinister and Happy Death Day – have been killed off after the sequel failed to perform anywhere near as well as the respective original instalment, and what this might mean for the LEGO franchise. The reason for the drop in ticket sales is speculated on, with a factor mentioned that has previously gone pretty much ignored – as well as the two big screen spin-off movies, there has been a huge amount of LEGO animated content since 2014:
…audiences realized that there wasn’t that much of a difference between the theatrical LEGO movies and the (deep breath) 19 direct-to-VOD/DVD LEGO movies, 19 LEGO short movies, 14 TV specials and 16 TV shows available at home…
What will spell the death of the LEGO movie franchise, according to Scott Mendelson, will not just be that the return are lower than they were before – but that in all likelihood, Smallfoot will have grossed more than The LEGO Movie 2, just as Storks outperformed The LEGO NINJAGO Movie. In other words, Warner Bros. Animation’s original films are doing better than the toy licensed LEGO features.
As for the future of Warner Bros., the article highlights that the studio has found success with original movies such as A Star is Born, Crazy Rich Asians and Ready Player One, while franchise flicks from DC Comics and the Wizarding World of Harry Potter have faltered.
The LEGO Movie 2: The Second Part is in cinemas now.