Will we see LEGO San Diego Comic-Con exclusives in 2021?

This year’s San Diego Comic-Con has been postponed to 2022 – so will the LEGO Group also postpone its annual exclusives?

The convention’s organisers have deemed July ‘too early’ to hold an in-person event, and will instead stage a free online event. However, this summer’s [email protected] will be curtailed to just three days, with the hosts beset by financial challenges following multiple event postponements over the past year.

San Diego Comic-Con 2020 met a similar fate as the coronavirus took a toll on mass gatherings, but the LEGO Group still distributed its planned exclusives for that convention – including 77905 Taskmaster’s Ambush and 77906 Wonder Woman – through its official online store and select US retailers.

The great gears of industry were already turning on those sets by the time the pandemic put a halt to SDCC in 2020, but this year, the LEGO Group will have been able to plan for the possibility that the physical event might not go ahead. In truth, that’s always seemed the most likely prospect – so will we therefore see the company take a year off from its convention exclusives?

That course of events would probably be music to the ears of collectors beyond the confines of the US. While last year’s wider availability did mean that the SDCC-exclusive sets were open to a far greater number of LEGO fans than years previous, they were still region-locked to the States, prompting the usual outcry from those unable to bag the highly-coveted – and incredibly collectible – models and minifigures.

For those fans who did manage to cop the exclusives, though – or those willing to shell out for them on the aftermarket – their absence in 2021 would likely be keenly felt. These sets and minifigures typically offer characters and scenes we wouldn’t normally see in the wider LEGO Marvel and DC themes, so while they’re tricky to get hold of, they’re also better than nothing.

The LEGO Group didn’t hold any panels during last year’s virtual event, so we can likely rule that out again (particularly with the online convention pared back to just three days). But at this stage, it’s too early to tell whether the company will also hold off on its usual wave of exclusive models and minifigures. We’ll keep you updated as and when we learn more. 

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Chris Wharfe

I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then. You can follow me on Twitter at @brfa_chris.

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