Coming exclusively to the UK’s Trafford Centre on December 9, Zavvi’s first physical location in more than a decade will stock a range of LEGO sets across four key interests: gaming, art and design, vehicles and entertainment. There’s no word exactly which sets will be available to buy, but a press release indicates the selection will mirror that of the website.
Also to be confirmed are whether the in-store prices will match those online – including any discounts available when the physical shop opens its doors – and whether 77942 Fiat 500 will be in stock. The limited-edition light blue recolour was part of a pilot program that wrapped up at the end of November, but can still be purchased through Zavvi online.
The pop-up store will also have an ‘interactive section’ that will allow visitors to sample products and new releases. That could mean looking at built-up models i cases, as in official LEGO brand stores, or actually getting hands-on with sets and putting them together yourself. Given current COVID-19 measures across the UK, however, the former seems more likely.
“Zavvi will make a fantastic addition to the Trafford Centre this Christmas, and we’ve no doubt their range of LEGO sets will prove really popular with visitors looking to experience [the LEGO Group’s] gifts and products for themselves first-hand,” said Zoe Inman, Centre Director for the Trafford Centre.
You’ll find Zavvi’s pop-up store opposite the Apple store on Upper Peel Avenue. We’ll be heading along later this week to check it out for ourselves, so keep an eye on Brick Fanatics for more information ahead of the grand opening on Thursday. The store will run through Christmas and January, closing on February 1, 2022.