Following The LEGO Batman Movie and Sky Broadband co-promotion, Warner Bros. have now teamed up with Chevrolet for a new animated advert. In the clip, a Chevy focus group commenting on the Batmobile end up revealing more about the driver’s personality than he is comfortable with.
As well as this unique advert, Chevy are running a special website set up as though the company is really selling the LEGO Batmobile, with a series of new images that look to have been created by the team behind the movie. The recommended price is a mere $48,000,000, but with the specs that The Batmobile is packing it may be well worth the price tag.
Another component to the campaign will be the unveiling of a life-sized LEGO Batmobile, as an article at AdAge details:
Chevrolet is also unveiling a life-size Lego Batmobile on Saturday at the North American International Auto Show in Detroit that was made from 344,187 Lego bricks and took 1,833 hours to build.
“To work on the Lego Batmobile with Warner Bros. is an absolute thrill for us at Chevy,” Paul Edwards, U.S. VP of Chevrolet marketing said in a statement. “Many of the themes in ‘The Lego Batman Movie,’ like imagination, family and community, align perfectly with our Chevy brand values and add to the value of the partnership.”
To buy 70905 Batmobile – for a little less than the life size version would cost – visit the LEGO online shop.